The Cincinnati Reds Urban Youth Academy project provided renovation and enhancement services for an existing urban park. State-of-the-art accommodations were provided for the current needs of Cincinnati’s community of young baseball players, while facilitating growth and participation among future generations. The project includes the construction of a 32,000 sf indoor facility, the renovation of the existing baseball/softball fields, and the addition of a ‘Show Field’€™ to include stadium seating as a central showcase piece for the overall facility. Exterior wayfinding signage concepts were developed to identify the site from the street, provide a grand pedestrian entry at the new facility, and to identify each individual destination on site, which would be donated by, or named in honor of, major players in the Reds clubhouse. Each sign type provides an opportunity for sponsorship recognition on multiple levels.