The Transit Authority of Northern Kentucky (TANK) hired MSA to brand a new bus-line called TANK Express, which launched in the Fall of 2006. It was important to the client that the overall feel of the design be high-end and classy, similar to a touring bus. MSA designed the brand to utilize colors that complimented TANK’s existing brand, while creating a unique style and design through the use of a silver and titanium color. The design of the word “express” and the flow of the two-tone swooshes of color emulate movement and speed. The new bus-line services commuters from further distances, as well as expressway routes for more direct access to Downtown Cincinnati and the Central Business District.