Scarlet Oaks Career Campus

Wayfinding, Signage & Graphics
Scarlet Graphics N312 large10x10 - Project Description

The Great Oaks Career Campus System is the largest career and technical education district in the United States. Exterior and Interior renovations of the Scarlet Building, as well as site wayfinding of the Scarlet Oaks Campus are just two parts of a long-term Master Plan developed by MSA.

Renovations to portions of the main educational building included re-working classrooms and labs to facilitate all adult education program needs, updating building systems and facilities to meet code requirements, and traffic flow plans.

A large new Entry/Cybrary/Administration addition was incorporated to serve as a central hub of the campus, and to improve circulation between all portions of the building.

Environmental graphics were developed to correct traffic flow issues on the site include building identifiers, directional signage, and informational signage. Modifications were also made to primary entry drives to increase visibility and improve safety.

The Commissary at Scarlet Oaks Career Campus

A key renovation at the Scarlet Oaks Campus is “The Commissary.” The old multi-purpose cafeteria missed the mark in several ways – the flow was confusing, it offered an elementary level of food service, and it was not conducive for public and community events. A critical goal of the renovation was to enhance the level of sophistication and provide a clear flow to be accomplished through the strategic use of environmental graphics. The brand strategy began with the name “The Commissary”: a historical tie to the property’s original owner, an old army depot.

The overall graphic design goal is to educate students and the community about Great Oaks’ programs in a multi-layer solution. The staggered banner murals, dimensional cafe wall quotes, collage of career clusters, digital portals for student recognition, and multi-lingual vocabulary all promote Great Oaks’ brand and vision. The environmental design plan, from flooring to wayfinding and graphics, reinforces strong architectural elements such as the curved wall and linear repetitions. The curved, red feature wall anchors the entire space, separating the dining area from the servery. Inside, the serving stations and self-serve refrigerators are clearly identified with complimentary-toned signage, menu boards and color-coded rail strips and price tags. The use of fresh colors, simple icons and playful patterns offers a contemporary and sophisticated design solution.

Scarlet Graphics N110 large10x10
Scarlet Graphics N54 large10x10
Scarlet Graphics N314 large10x10
Scarlet Graphics N302 large10x10
Scarlet Graphics N32 large10x10
Scarlet Graphics N354 large10x10
Scarlet Graphics N85 large10x10
Scarlet Graphics N40 large10x10
Scarlet Graphics N78 large10x10
Scarlet Graphics N167 large10x10